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Cutco Manual

To find the presentation site, please click here:

Page 1

Building rapport/social etiquette (recommended 5-10 min.)

Find something something to compliment / Get to know them / Ask a lot of questions!

(House, kids, pets, etc. and give genuine compliments)





"Oh my goodness! I’m SO sorry. I’m SO rude! Thank you SO much for taking the time to see my presentation—it really means a lot…SERIOUSLY! Thank you from the bottom of my heart. I’ve been working SO hard.

(Optional: Do you have any advice for someone my age?)

Do you have any goals in your life right now?

Do you mind if I share my goals?"

Personal Story & Share Your Goals

"Let me tell you a little bit more about me..."      (School/Major, Hobbies, Family, Dream Job)

(Screenshare goals page)

"I'm working with Cutco because..."                   (Skills / Experience / Resume / Future)


Share Your Goals (Cont.)

"I'm in a HUGE contest for my first 10 days. It's called the Fast Start Contest! I have 10 days to

SELL as much Cutco as possible! I've been working my butt off, I just went through 2 days of

training, REALLY trying my best! I want to SELL _____ in my first 10 DAYS because I win all

the amazing Cutco for myself, my family, and my future. If you see ANYTHING you like, feel free

to get because it would HELP ME OUT A TON!" (Show Fast Start Sheet & share goals with customer)

(Already past your Fast Start? Talk about how much you made and what prizes you won after your Fast Start. This applies to other contests where you won free stuff too!)

(Already past $10K? “It normally takes most people to hit $10K in 6 months, but I raised that much in just ____!”)

(Click to slide #3)

"Through Cutco, I can earn a President’s Club certificate and a letter that will look great on my resume.

(FT students): I also have a chance to win an All-American Scholarship to help with school... I also earn pay raises and advancement opportunities based on my performance!

Mrs. _________, since I just started, I’m going to be reading from my manual. Is that okay?"

Transition to the Demo

By the way, I’m telling you my goals, but like I said before, you don’t have to get anything just to help me out... Cutco is way too expensive to purchase just to be nice and help me out. It’s not a pity buy… BUT :-) if you do see something you like, then I highly recommend getting it today for the best deals and it will not only help with my goals, but it’s also a great product as well (win-win)!

I'm only able to work through referrals, so my biggest goal today is that you like me and Cutco enough to recommend me to some of your friends.

Please don’t buy anything unless you see something you like.

Actually since the height of the quarantine in 2020, many people have been paying now more than ever! In fact, we sold more than $7-8 million nationally as a company each week during the summer of 2020. It was not just for the deals, but also because restaurants were not fully opened, people had to cook more, and Cutco is American-made so it helps the economy. With everything going on now in the world, it is more important than ever to buy American-made. This is also the fifth time Cutco has done well in a recession because people tend to pay for things that last in a recession; they can’t afford to be cheap since it adds up. Plus, it’s the summer so people are cooking more often anyway. Have you been cooking more often? What do you cook?

(Write things down)

There is also a sponsorship page. This is something you can help out with, without even buying anything that is based on recommending others. I’ll tell you more at the end. Don’t let me forget! I’m serious. Don’t let me forget.

We’re a proud member of the Direct Sales Association. We subscribe to certain ethics, such as no telemarketing or door-to-door sales because we only work off of referrals. I don’t feel comfortable walking to people’s homes with knives… #sketchy Everyone I talk to has been recommended to me. Each appointment I do helps me towards my goals!

Plus, CUTCO IS AWESOME! You can buy a variety of sets and we have tons of accessories and gifts. We also have interest-free monthly investment options so you don’t have to pay for it all at once. Just so I know, do you cook because you have to, like to, or love to? Do you guys ever entertain or host family occasions? Do you have anything that you have bought once and never had to buy again? Great! You’re going to LOVE Cutco"


(Click next to slide #4)

"Before we begin, we're going to need to head to your kitchen! Count all the knives that you have, including steak knives. Grab your favorite serrated-edge knife, straight-edge knife, and a steak knife.

I have a verification form that I need to verify for official purposes for my office. Do you mind if I ask a few questions?"


"Today, I'll tell you why Cutco is the top-selling American-made brand in the US, then we'll take a look at our product line, and then review prices and specials at the end.

Page 2

Build Credibility

"Let me tell you a little bit about the company...​


  • Since 1949, all Cutco knives have been handcrafted in the United States in our factory in Olean, New York.

  • We sell over $200 million worth of Cutco annually and have over 17 million customers, putting the product in 1 out of 8 homes in America!

  • You may have seen Cutco featured on TV on The Food Network, or programs like Modern Marvels, Made in America, How It's Made, and Dr. Phil.

  • It's one of the only products you can buy once, use every day, and never have to replace!

  • Cutco is a proud producer of many KA-BAR® Knives, used by both the military and law enforcement agents. Fun fact: The CEOs of Cutco and KA-BAR® are brothers!

  • Cutco is involved with many local and national charities like the Make-a-Wish Foundation, Front Row, and PB&J for Tampa Bay."


"To start off, I'd like to show you two products that demonstrate the quality of Cutco:"

(Click to slide #5 and narrate/react to the video as it's playing)


"Everyone loves our Super Shears! WOW!! The high-carbon, stainless steel makes them good for everything in the kitchen as well as indoor and outdoor projects. They are dishwasher-safe and come apart for easy cleaning."

(Click to slide #6 and narrate/react to the video as it's playing)


"It peels in both directions! All of out gadgets and accessories are guaranteed forever and dishwasher-safe!


A lot of our customers end up getting one of these two items for free. I'll show you how later!

Let me show you how we got the idea for Cutco..."

(Click to slide #7 to the "Junk Knife Drawer")

Disadvantages of Common Knives

"Mrs. __________, most people have the world's most expensive set of knives!

The average knife set is designed to last 2 years, so most households waste a ton of money replacing cheap knives over and over. You probably know this better than I do, but cheap knives have a lot of problems..."

(Review "In Time Sheet" shown on the slide)

"There are two types of handles:"

(Click to slide #8)

Do a gross face and react to what you're reading.

"WOODEN HANDLES are attractive when new, but they are extremely unsanitary!

  • They absorb liquids, bacteria, grease, and germs and retain odors.

  • It is a violation of the FDA health code for restaurants to use wooden handles because of sanitation concerns.

  • Studies from the University of Arizona found that thanks to working with raw meat, kitchen utensils have 200 times more fecal bacteria than a toilet seat since many of that bacteria originate in animals' internal organs.

PLASTIC HANDLES are usually cheaply constructed, so they melt, chip, crack, and break. They are slippery when wet, which is extremely dangerous when you're cutting. (Concerned face! Unsafe!)

For example, water slides are also made of plastic and are very slippery when wet. When you're cooking, your hands get wet, oily, greasy, and slimy, which makes you more likely to slip up and cut yourself. One of the most common reasons for ER visits are knife accidents because of this.

Common knives are constructed very poorly...

Most knives have a PARTIAL TANG with less steel, making them weak and unbalanced so they break easily.

Most RIVETS are made of BRASS, which expands, contracts, and loosens, creating unsanitary gaps.

There are two types of steel:

CARBON STEEL is strong, but it rusts and corrodes, which is unattractive and unsanitary.

STAINLESS STEEL looks good, but it's a soft metal, so it won't stay sharp and is difficult to sharpen.

Have some of your knives gone dull over the years, Ms. _______?

Exactly! It's like a razor blade. Razor blades are made of disposable stainless steel, which is why they need to be replaced over and over again.

There are two types of edges:

SERRATED EDGES rip and tear your food and cannot be re-sharpened.

STRAIGHT EDGES make a smooth cut, but they have to be sharpened to remain effective.

The hard cutting surface dulls a knife, not the food. Both of these edges directly contact the cutting board, dulling them quickly. A dull knife is more dangerous than a sharp one because you have to push harder.

Let me show you how Cutco has solved all of these problems...

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Page 3 - The Junk Knife Page

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